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3 Lessons Learned From Merry Jane

A recent study from Jane Out of the Box, an authority on female business owners, has revealed that there are actually five distinct types of women business owners, each with her own unique lessons ...
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Marketing Strategies – The #1 Mistake in Small Business Marketing Part 3

This is Part 3 of a three-part article series on creating the do-it-yourself Concept Test. In this article, I’ll show you exactly what to do with the results of your concept test — and how you can ...
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Marketing Strategies – The #1 Mistake in Small Business Marketing

This is the first of a 3-part article where I'll show you how you can learn from Corporate America to save you time, money, frustration and maybe even ultimately your business. So let's get started.
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Marketing Strategies – The #1 Mistake in Small Business Marketing Part 2

In Part 2 of this three-part article series, I’ll show you how you can use the Concept Statement you developed in Part 1 — along with a brief questionnaire — to conduct what market research profess...
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Five Bad Marketing Decisions You May Be Making

The following article outlines some of the most costly small business marketing mistakes, along with some basic online market research techniques aimed at helping small business owners use the righ...
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Ten New Year’s Resolutions for Women Entrepreneurs

What are some powerful resolutions you might consider this year? After interviewing thousands of women and entrepreneurs, here are some of the common themes....
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Mars and Venus in Business Ownership

Four ways women business owners can maximize their potential and succeed.
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Staying in Touch All the Time

A new study from Jane Out of the Box, an authority on women entrepreneurs, reveals that there are 5 types of women entrepreneurs. This article provides important tips as each point relates to each...
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Women Entrepreneurs: Tips for a Prosperous (and Sane!) Business

A new study from Jane Out of the Box, an authority on women entrepreneurs, reveals that there are a significant number of women in business who’ve created significant financial success, but who may...
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Can you “Accidentally” Start a Business?

Informative article discussing 1 of the 5 types of women entrepreneurs uncovered during recent extensive research.
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Consumer Marketing Strategies: Sizing Your Market With Direct Mail Sites

Many know that direct mail websites are a great place to turn when you need to purchase a targeted list for a particular demographic. But few people realize it's often possible to use aspects of th...
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Who's in the Business: Marketing Ideas for Business -to-Business Success

If your target market includes a certain industry or type of retailer, accurate information concerning your prospects is important. This article offers tips and techniques for using information res...
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Brand Marketing: Check Out the Competition!

Creating a powerful brand identity is all about knowing where your business stands in relation to the competition. But how do you figure that out, exactly? This article provides tips and techniques...
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Small Business Marketing and the US Census: Economic Trends, Market Research and More

It's a massive amount of data, essential for small business marketing and market research in general, all neatly assembled in one place. This article offers a basic guide for entrepreneurs seeking ...
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Business- to- Business Marketing Strategies: Free Information for Assessing Your Market

Direct mail websites are a great place to turn when you need to purchase a targeted list for a particular business demographic. But, they’re also a great place to turn when you need initial informa...
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Marketing Strategies - Are You Making This Marketing Mistake?

Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...
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Marketing Strategies-How to Make Your Product a Success BEFORE You Launch

Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...
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Marketing Strategies-Get Corporate America Results on a Small Business Budget

Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...
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Marketing Strategies: How to Test Your Advertising!

Small business owners can use the same tools pioneered by Fortune 500 companies for testing the effectiveness of their advertising, whether in print or on the web. This article provides a step-by-s...
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DYI Marketing Services Sizing Up Your Buyers

While major corporations spend millions on marketing services to assess the potential demand for their products and services, small business owners can use similar techniques to determine market si...
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